“We worked with Axiom on a Big Picture - a learning map that really engaged our people around the issues we are facing, the changes we need to make and the strategic direction we need to take . . .”
Lisa Blockley,
director of communications, Research and Development, AstraZeneca
Which?: Re-branding from the inside out
We worked with Which? on a strategy to engage employees in its new brand, and delivered the key elements of the comms programme
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