Newsletter

Tips, views and best practices in employee engagement

Sign up now and get a FREE chapter of How to Be a Better Communicator

Close

Big Picture strategy communication: More proof it works

The impact of Big Picture communication on employee engagement in a range of top organisations

The statistics below come from research among employees of Axiom clients following Big Picture communications. They make clear why you should consider using the Big Picture approach to engage your workforce in delivering your organisation’s strategy.

Clarity of vision, mission and strategy

• I have a clear understanding of the vision - up 13% (Financial services)
• 76% believe that they have a clear understanding of this company’s objectives and vision - up 22% (Airports)
• Are you familiar with our mission? – up 26% (Healthcare)
• I understand the strategy - up 26% (Medical devices)

Impact of senior managers

• 87% senior managers believe the Big Picture helped bring the strategy to life (Airports)
• Senior managers scored average 8/10 to "Did you feel the Big Picture approach helped to engage people more than a traditional slide deck?"" (Pharma)
• Senior leaders provide clear direction - up 16% (Pharma)
• I have confidence in the ability of senior leaders – up 16% (Pharma)
• Confidence in strategy and leadership improved 10% from 73% to 83% (Manufacturer)

Impact of line managers

• 93% of people managers understand how they fit in to the Big Picture (Airports)
• I understand why we need to follow this strategy – up 16% (Medical devices)
• I understand how we are going to achieve our strategy – up 22% (Medical devices)
• Line management has improved – up 13% to 85% (Manufacturer)

Engaging hearts and minds

• I understand the company’s values – up 14% (Financial)
• I know what I can do to help achieve our strategy – up 24% (Medical devices)
• I am confident we can achieve our strategy – up 13% (Medical devices)
• Engagement increased from 67% (2010) to 74% (2011) (Healthcare)
• "80%" of people who climb poles or dig holes were aware of the business plan and their role in delivering it” (Utilities CEO)
• Employee involvement up 12% to 79% and job satisfaction up by 14% to 82% (Manufacturer)

To talk to us about engaging your workforce in the Big Picture, use our contact form or call us on +44 (0)1329 833 411.