Communicating your strategy: Joining up the dots for people

Half-day workshop

This workshop will help participants to explain the strategy of the business - or their part of it - so that their stakeholders, often including their own people, ‘get it’. This means seeing it in context, understanding what it means for them and identifying how they contribute to and / or benefit from its success.

The difference it will make

• Greater clarity around what your strategy will deliver
• A core set of messages that form the basis of all future communication
• Enhanced ability to actually articulate your strategy
• Better levels of engagement in terms of how people contribute to and / or benefit from your strategy

What we cover

• Working with your real-life content and challenges
• Getting your story straight – being clear about your overarching strategic messages
• Defining the outcomes you want your strategy communication to deliver
• Agreeing precisely who your target audience is
• Understanding the needs, motivations and preferences of your audience
• Agreeing the detail you may need to include to make your messages relevant and meaningful
• Communicating in plain English
• Identifying the key elements of a good corporate story
• Exploring techniques to help you tell your strategy story
• Determining which communication channels to use
• Identifying ways to track the success of your strategy communication

Who it's for

Leadership teams who need to communicate their strategies, projects and plans and would welcome some practical processes, tips and techniques to help get their messages across.

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To talk to us about how Axiom can help your people communicate better, use our contact form or call us on +44(0)1329 833411.