The write stuff: Improve your writing skills

Half-day workshop

Participants will learn to write clear, crisp and compelling copy for use in newsletters, marketing material and on the internet – maximising the chances of it being read, enjoyed and acted on.

The difference it will make

• Written communication that will create the impact you intended
• Less time ‘slaving over a hot PC’ when you are lost for words
• More confidence when approaching a blank sheet of paper

What we cover

• Identifying your primary audience and understanding their needs
• Getting the structure of your content right
• Grabbing attention with headlines
• Clarity and brevity
• Writing on behalf of others
• Writing for the web/intranet
• Editing others’ work
• Overcoming writer’s block
• Client-specific scenarios to embed the learning

Who it's for

Anyone who needs to communicate in writing and wants to make the task easier, more fulfilling and more successful.

What else?

You might also want to explore our How to Be a Better Communicator workshop.

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To talk to us about how Axiom can help your people communicate better, use our contact form or call us on +44(0)1329 833411.