How to get the most from your Social Media

This highly interactive workshop looks at the different ways in which social media is being used to great effect in business today.

We help you understand the many aspects of social media and how world-class organisations are harnessing the power of social in their day-to-day communications.

In addition to advocating best practices we will also be putting the spotlight on the very real dangers, risks and pitfalls all organisations need to be aware of regardless of their social presence.

But this workshop is not all theory! We have practical exercises to get delegates socially active, raising awareness and confidence in the mainstream social tools of our times.

The difference it will make

• Greater awareness of the many different benefits organisations are gaining from social media
• Increased confidence with active engagement on current mainstream social tools
• Risk management insights and strategies for the increasing number of business threats posed by social media
• An inward glance at your organisations current social presence and visualization of how it could thrive and grow

What we cover

• The transformation from old through new to social media including the impact of each phase and the drivers behind the scenes
• Evolution of the internet from Web 1.0 to 2.0 and where we are today
• Statistics highlighting the rapid adoption rate and rise of social media in business
• Real life case studies showing how businesses are engaging socially and the differences being made today, especially in your sector!
• A brief look at history, usage and best practice for each of the top social tools of the time; Facebook, Twitter, LinkedIn and YouTube
• Blogging and business, what makes a great blog and why key influencers are now blogging
• Interactive exercises to build practitioner awareness and confidence
• How to create your own personal brand including protecting your more personal posts with security settings
• Social media and what is on the horizon for the future

Who it's for

People and teams who need to understand how social media is being used in business, how it can be applied to their organisation and who and need to increase their own awareness and confidence as practitioners.

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To talk to us about how Axiom can help your people communicate better, use our contact form or call us on +44(0)1329 833411.