Republic
Instilling a passion for fashion
For UK-based fashion retailer Republic, we shot a series of short videos showcasing exciting new clothing ranges just hitting their stores.
We loaded the videos onto iPod Touch devices, which we gave to delegates at a conference we were running for Republic. Delegates took their iPod Touches with them on a visit to a new store during a conference breakout session.
Using video in this way meant we could get a consistent and memorable message to senior leaders in the company. It also meant we could get large numbers of leaders into a frontline store environment during peak trading hours for an important learning experience without the disruption and artificiality that would have come from doing a guided tour around the store.
We later recycled the videos for use by store staff, further embedding the messages in the organisation.
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